project 2014k in johannesburg (casa brasil)
Charm, amaze and stir emotions around the world in 2014
Cinema, the Lumière brothers’ “invention without a
future”, marked the 20th century in a profound and enriching
manner. Much of what will be said of the 20th century man in the future will be
attributed to the wonder of cinema and, over 110 years later, this effect
continues to amaze us. After various different stages, motion picture production
has seen drastic changes with the development of computer technology. It is now
possible to obtain and digitally project images of unquestionable quality. 4K
film resolution contains over 8 million pixels and now leads the way forward in
3D image experience, producing a new language to be explored.
But for this potent image to be transmitted without
any loss of quality the cinema lights had to be lined up with the photon lights.
As well as the physical network, a network of scientists, researchers and
inventors are also required, striving to make this dream of ubiquity a
reality.
The pioneers of cinema also considered themselves as inventors and scientists. “Apporter le monde au monde” – bringing the world to the world, was the slogan of the Lumière brothers and Pathé-Film. Back then cameras were sent around the world to record far-off cultures, looking for “never-seen-before pictures”. Nowadays, super-high definition technological equipment can visualize images in micro and macro scale of distant places where nobody has ever set foot. Images can be three-dimensionalized and also transmitted. After years of the fictional narrative of traditional cinema, scientists and inventors are once again looking for never-seen-before images, now to bring the universe to the world.
And Project 2014K has another charm to add to this moving adventure: football. A generation of Brazilians watched their team play for the first time on the big screen and knows the power of these magnificent images. The moves and dribbles that charm the world will be seen as a new sensory experience. Project 2014K unites 4K + 3D image + on line broadcasting. Image and technology to match the football.
Images from the Casa Brasil in Johannesburg:
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| 2014k na Casa Brasil, 2010 |
2014k @ Casa Brasil presentation from 2014k on Vimeo.
Interview with Hans Donner @ Casa Brasil, Johannesburg 2010 from 2014k on Vimeo.
Making of: first shooting of a 4K 3D football game
Making of 2014k from 2014k on Vimeo.
Images from the shooting of the 4k 3d soccer game in Porto Alegre, Brazil, 05/02/2010: